December 12, 2022

Types of Behavioral Finance Biases and How to Overcome Them, Ep #179

Cameron Hendricks

Behavioral finance biases can make or break your journey to building wealth.

The truth at the heart of behavioral finance is the fact that we are not rational decision-makers when it comes to our money.

The following five psychological and emotional aspects of an investor’s behavior have a huge impact on the investment decisions they make.

We also discussed several of these topics in episode 44 of our podcast titled “what behavioral economics means to you.”

1. Overconfidence

2. Familiarity Bias

  • Investing primarily in their country of residence because it is familiar.
  • This also includes investing a large portion of your portfolio in the company that you work for. Having a high percentage of your assets as well as your income in your company heightens your risk and offers little diversification if your company experiences a time of financial difficulty.
  • Familiarity Bias Thwarting Wall Street Employees, Are You Next?

3. Hindsight Bias

  • Investor believes they predicted a particular past event, which in fact they did not
  • This leads to overconfidence and the investor thinking they can predict future events.
  • Picking a fund based on how it has performed lately or fear of missing out on future gains.

4. Naive Diversification

  • Investing in every option available to the investor in their 401k plan.
  • Using a large number of fund choices so you “feel” more diversified.

5. Confirmation Bias

  • The act of seeking out information that reaffirms beliefs about an outcome.
  • Those seeking confirmation bias often ignore any contradictions to their beliefs.
  • Example: Predicting the market will fall based on negative news, and only seeking out negative new to support that viewpoint and belief.
  • Nowadays, we have so much information that anyone can find information to support their beliefs. This bias may lead you down the wrong path when dealing with your finances.

Behavioral Finance Matters

Many of these types of behavioral finance are common for investors and can often lead to under performing investment results. One way not to fall victim to these behavioral pitfalls is to avoid the emotional investment decisions by outsourcing these decisions and have your assets professionally managed by a financial advisor. Take a look at our investment strategy to see how a disciplined investment approach can help you stick with your plan in the most volatile times.

Outline of This Episode

  • [1:21] Overconfidence
  • [6:27] The familiarity bias
  • [11:25] Hindsight bias
  • [16:14] Naive diversification
  • [21:15] Confirmation bias

Resources & People Mentioned

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December 12, 2022

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Cameron is a Partner and Certified Financial Planner™ with over 10 years’ experience in the financial services industry. With his Equity Compensation (ECA) designation, he specializes in helping employees and executives of technology and life sciences companies that have significant equity compensation. He is also a Certified Exit Planning Advisor (CEPA) for privately held companies on their path to and post exit.

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